Driving revenue with SEO

Driving revenue with SEO. A story of our client.

Case Study - Search Engine Optimisation

Driving revenue with SEO. A story of our client.

Case Study - Search Engine Optimisation

Enrichment Program Providers

Our Client’s mission is to provide meaningful enrichment and seasonal camp programs to children aged 4 to 18 years across the US. In the last 5 years, our client has partnered with over 500 schools in over 15 metropolitan regions to deliver on-campus and online programs to more than 40,000 students.

The Problem

“With business, strategy, technology, people and process in place, how do we drive brand awareness that organically creates a pull effect?” This was the need of the client for which they approached AURAA to help sort their business problem statement.

Our
Strategy

Phase 1

Ensure the client’s website complies to SEO Standards. We checked and fixed crawling errors, brought the page indexing in line with Google Search Engine and undertook content management. Our 1^st 2 steps were to restructure content with an aim to drive traffic to online camps and programs. We also worked to improve page experience with optimizing tools like Mobile Friendly Test and Page Speed Insights with an aim to provide our client the ammunition required to provide their users with a better overall experience.

Phase 2

While phase 1 was about getting the house in order, phase 2 was all about adding business value. We researched about the client’s competition and learnt about their organic traffic, tracked organic traffic for non-branded keywords, and measures were put in place to help this grow. Tools like SEMRUSH and MOZ were also mobilized to audit the website content density and relevance of the keywords. We also ensured that the on-page content is relevant to the keywords we were targeting for optimization.

Special Initiative

To ensure the results are satisfactory, we enrolled in Google my Business. With more than 100+ Google My Business profiles and to support hyper-local searches, new page creation was recommended and executed, to ensure seamless location-wise search was visible.

The Result

23% increase in organic traffic
240% increase in total search from Google Business Profile
178% increase in traffic from non-branded keywords
Increased reach for hyper-local searches