How We Scaled Gas Safe’s E-commerce Sales from 100 to 370 Units per Month Through a Logistics-Led Growth Strategy
Case Study - Brand Strategy & Digital
How We Scaled Gas Safe’s E-commerce Sales from 100 to 370 Units per Month Through a Logistics-Led Growth Strategy
Case Study - Brand Strategy & Digital
Client Overview
Client: Gas Safe
Industry: Safety / Home Utility E-commerce
Gas Safe is an e-commerce brand operating in the safety and home utility segment. While the brand was already generating approximately 100 orders per month, growth had plateaued despite ongoing marketing efforts.
Traffic was being driven to the website and marketplaces, but operational inefficiencies were limiting the brand’s ability to scale.
Scope of Work
Aqua Noir Digital was responsible for restructuring the brand’s operational backbone and enabling scalable e-commerce growth.
Our scope included:
- E-commerce operations audit
- Multi-channel sales distribution strategy
- CRM automation for repeat purchases
The Problem
Despite active marketing campaigns, Gas Safe faced several operational bottlenecks that were limiting growth:
- Manual order management processes
- Inconsistent courier performance across pincodes
- No centralised view of inventory across channels
- Delayed dispatch timelines
- High Return-to-Origin (RTO) cases
- Limited visibility on delivery timelines
- No structured repeat purchase system
Marketing was generating traffic. But operational inefficiencies were capping conversion, fulfilment reliability and customer confidence.
Challenges Faced
Operational Fragmentation: Orders from the website and marketplaces were being managed manually, creating delays and increasing the risk of errors.
Courier Performance Variability: Different pincodes experienced inconsistent delivery performance, leading to delayed deliveries and higher RTO rates.
Inventory Synchronisation Issues: Lack of real-time inventory sync across channels created the risk of overselling and stock mismatch.
Weak Post-Purchase Engagement: There was no structured system to engage customers after delivery, limiting repeat purchase potential.
Our
Approach
What We Changed
01. Built an Operations Backbone with Unicommerce
We implemented Unicommerce as the central order management system to streamline operations across all sales channels.
Implementation
- Website and marketplace integration
- Centralised inventory management
- Automated order routing
- Real-time stock synchronisation
The Impact:
- Prevented overselling
- Enabled smoother marketplace scaling
- Reduced order processing errors
- Improved dispatch consistency
02. Introduced Courier Intelligence with Shiprocket
We deployed Shiprocket to optimise courier allocation and improve delivery reliability.
Implementation
- Rule-based courier selection by pincode
- COD filtering for low-success zones
- Multi-courier routing system
- Cost optimisation logic
The Impact:
- Delivery times reduced by 25–35%
- Improved courier success rates
- Significant reduction in RTO cases
- Lowered shipping cost variability
03. Improved Delivery Confidence at Checkout
Delivery timelines were previously unclear, which reduced customer confidence during checkout. We introduced pincode-based estimated delivery timelines.
We Implemented:
- Higher checkout confidence
- Improved COD acceptance
- Better conversion rates
04. Optimised Sales Channel Distribution
We redesigned how sales were distributed across channels.
Channel | Before | After |
Website | 60% | 38% |
Marketplaces | 40% | 41% |
Repeat / CRM | Minimal | 21% |
Impact
Diversifying channels reduced dependency on a single source of sales and improved revenue stability.
05. Implemented a Repeat Purchase System
We built a structured CRM system to drive repeat purchases.
Implementation
- Automated WhatsApp order updates
- Post-delivery reorder reminders
- Bundle offers for multi-unit purchases
- CRM-driven repeat targeting
The Impact:
Repeat customers began contributing a meaningful share of total sales.
Measurable Results Within 90 Days
Metric | Before | After | Improvement |
Monthly Units Sold | 100 | 370 | +270% |
Daily Orders | 3 – 4 | 12 – 13 | 3.7x growth |
Dispatch Time | 48–72 hrs | <24 hrs | -50% |
Average Delivery Time | 5–6 days | 3–4 days | -30% |
RTO Rate | High | Reduced significantly | Controlled |
Repeat Purchase Contribution | Low | 20%+ | Increased |
- Sales scaled significantly without a proportional increase in marketing spend.
What Changed for the Business
The transformation went beyond sales numbers.
Gas Safe experienced:
- Improved marketplace seller ratings
- Increased customer trust due to faster deliveries
- Reduced operational complexity
- Better cash flow predictability
- Lower logistics inefficiencies
- Higher marketing ROI
Most importantly, the brand transitioned from a campaign-driven e-commerce operation to a system-driven growth engine.
Key Takeaway
E-commerce growth is rarely limited by demand; it is limited by operations. When logistics become a sales multiplier, delivery timelines build checkout confidence, inventory stays synchronised across channels, and repeat systems reduce customer acquisition pressure, growth becomes scalable and predictable. Gas Safe’s success came not from increasing marketing spend, but from strengthening the operational engine behind every order.
The Result
- 185% increase in sales within 6 months of brand relaunch
- 300% increase in sales via company website
- Deadstock accumulated over 3 years cleared in 4 months
GSID
How We Scaled Gas Safe’s E-commerce Sales from 100 to 370 Units per Month Through a Logistics-Led Growth Strategy Case Study – Brand Strategy & Digital How We Scaled Ga
Date:
5 March 2026