Burlington English

CASE STUDY

Burlington English

Case Study - BTL Campaign

Background

Burlington English is a leading provider of comprehensive English language learning solutions, serving millions of students, educators, and professionals worldwide for over four decades. Renowned for their innovative blend of digital and print resources, they have empowered learners across diverse settings. With Burlington English India, their mission extends to delivering high-quality language learning tools and support to students, educators, and businesses throughout India.

The Problem

The challenge Burlington English faced was in amplifying brand recognition and product awareness within their intended audience. They struggled with articulating the way to put forward the unique advantages of their offerings and build a larger customer base

Target Audience

Burlington English serves a wide array of audiences with customized programs:

Teachers can utilize the platform to enhance their teaching methods and language proficiency.

Students gain confidence through interactive lessons.

Parents engage in their children’s learning.

Principals and School owners benefit from academic alignment.

Working Professionals enhance career prospects with flexible learning options.

Our
Strategy

We opted to create informative, educational, and engaging content to be shared on social media platforms, Meta and LinkedIn Ads. To better target the audience, we segmented the content based on their respective demographics.

To target Teachers, Students, and Parents, we utilized Facebook, Instagram, and Meta ads, recognizing their heightened engagement rates on these channels.

Similarly, for HRs and Managers, we maximized outreach through LinkedIn, utilizing LinkedIn Ads to strengthen brand and product awareness, leveraging the platform’s popularity within this demographic.

This approach allowed us to effectively engage each audience, tailoring content to fit their preferences and behaviors.