The Power of Emotions in Consumer’s Buying Decisions
“I want to strike a chord with my consumer.” This is precisely what every brand aspires to achieve when it comes to Consumers’ Buying Decisions. But what does it
Unveiling the Emotions Behind Consumer behaviour B2B Buying
In a B2C (business to consumer) market, emotions play a crucial role, but do emotions play an equally important role in the B2B (business to business) product / service or an indus
Navigating the Shift: The Crucial Role of Target Audience Research in 2024
Millennials. This 1 word has been a constant in the mind and voice of every marketer during the last few years. After all, everything that has been created, every brand communicati
Essential B2B Lead Generation Strategies for 2024
In the rapidly evolving B2B landscape of 2024, effective lead generation is more crucial than ever. As businesses navigate a dynamic marketplace, having a strategic approach to att
Navigating the SEO Dilemma: Is B2B SEO the Right Move?
In the fast-paced world of B2B (Business to Business) or B2B2C (Business to Business to Customer) marketing, the question often arises: Is SEO the right strategy for our organizati
Digital Marketing Trends to Watch in 2024: Navigating the Future
In the ever-evolving landscape of digital marketing, we see cut-throat competition with every organization looking to get a piece of the pie. How big will your piece of pie be? Wel
How to keep your Brand Consistent and Creative
There lies a thin line of difference between creativity and divergence, especially in the marketing world. Companies tend to focus diligently on being consistently creative. We und
AURAA bags SAMMIE for the Best Use of Social Media to Generate Leads
AURAA Brand Consultants Pvt Ltd., was awarded the Sammie Award Silver for the category of best use of Social Media for generating leads on 13th of December 2022. It was Maharashtra
Interesting facts about anything and everything
It is said that knowledge enhances our overall wellbeing. So, we thought about sharing some facts that may leave you scratching your head. They are so unbelievable! Let’s
Going Digital!
From literature to everyday conversation, the phrase “times have changed” continues to be the same. With businesses, ROI has always been the end goal. But the parameters of its