Visibility, Awareness, Familiarity: The making of a brand
Brands sirf teen cheezon ki wajah se chalti hain – visibility, awareness aur familiarity. At some point in our social life, I bet most of us have harboured fantasies of gaining a
New Financial Year, New Beginnings, New You!
Oh what a year this has been! The year of adjustments, improvisations, learning and so much more, for us as individuals as well as for brands. The Coronavirus pandemic caused massi
Collaborative way of working – The Way Forward!
The phrase ‘teamwork makes the dream work’ has continued to be a dominant philosophy at workplaces. From the Wright Brothers’ aircraft to viral videos on the internet, some o
Evolving trends in the way BFSI sector communicates
Conversation related to money is rooted in our history, in Arthashastra, and is inevitable in our households. Yet, most people consider finances to be boring. While the foundation