Brands sirf teen cheezon ki wajah se chalti hain – visibility, awareness aur familiarity.

At some point in our social life, I bet most of us have harboured fantasies of gaining attention and being popular. We have grown up to be categorised into various personalities such as being the underdog or the likable or the average, despite our unique sets of talents which could have been easily harnessed towards achieving our wish.

Similarly, brands are no different. When a brand enters the market, its sole aim is to drive the consumers into buying its products. In the rat race of increasing their sales, brands often tend to overlook innumerable factors that constitute the identity of a brand as a whole. That’s when they turn to Marketing to find solutions to optimize their results. If you have read up on the theoretical dispositions of Marketing, you may have come across the four P’s of Marketing – product, price, place and promotion. Interestingly, the first three factors are always prioritized by brands. However, it is the last one that matters the most when it comes to giving a boost to (eventually) your brand sales. 

The perception of the audiences of your brand determines its future. But the essential question is – what is the secret of a brand entering the audience’s subconscious mind? How do they take a decision of purchasing a brand? When does a product become a brand?

How to do branding is known by many people, but the effective implementation of the same is a challenge most of the times. There is one simple way to make a brand enter your audience’s subconscious mind – Brand Visibility. Investopedia defines Brand Visibility as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Keeping this very idea in mind, it is safe to say that the visibility is the marker that differentiates a brand from a mere organization selling its product.

Here are 4 key tricks to consider when it comes to increasing the visibility of your brand