Oh what a year this has been! The year of adjustments, improvisations, learning and so much more, for us as individuals as well as for brands. The Coronavirus pandemic caused massive disruptions in all the sectors, forcing brands to adjust and find newer ways to stay connected with customers. Some hit the bullseye while others are still finding their feet. The financial year 2021 – 22, will be no different.

So while we move to the next financial year, let’s do so being equipped with lessons from the year gone by. Afterall, we are all in a moment of transition and understanding our customers and aligning your brand with their thoughts is the key to success in the upcoming year.

According to a consumer survey conducted by Deloitte, almost four in five people could cite a time when a brand responded positively to the pandemic and one in five strongly agreed​ that​ it led to increased brand loyalty from their part. Hence, it is imperative for brands to adopt a holistic viewpoint and meet human needs in these trying times.

Now, let’s work how can we as brand custodians, walk the talk and make this the year of your brand. But first, let’s learn from the year gone by.

Here are 3 take​-​away from those who made 2020 – 21 a success

The successful brands collaborated wisely and made the most of every opportunity and penny. They gained a wider and diverse audience as they embraced new approaches.

They planned for a longer run, even if it meant having only skeletal ideas. This ensured quick switching of ideas and plans depending on what worked and what didn’t.

A common error made by a lot of marketers, successful brands never lost vision of the long-term. They continued to concentrate on the journey of transforming a passer-by into a consumer and then, a loyalist.